Startup Stories - Cluey.com






Our 3rd Startup Story is Cluey.com


The story of how your company got started? (background)


Fergus and Gavin grew up in a family-run pub, Dorey’s Forge in Moynalvey, Summerhill, Co. Meath in Ireland. He has owned and operated several hospitality businesses over the last 25 years. He has used many different EPoS and accounting systems

We believed there to be a gap in the market for a Cloud-based system especially for the hospitality industry ie. Cafes, bars and restaurants.

Cluey’s POS system is one of the first fully–featured systems designed to work on almost any device, including tablets, smartphones and traditional touchscreen PCs and registers. The system is quick to setup and simple to use and includes a complete marketing and loyalty system.



How did you funded the startup?

The funding for the first 18 months of the project came from private funding by the founders. In March 2013 we obtained our seed capital round which was for €700,000.

The company’s first externally sourced investment round, was led by AIB Seed Capital Fund (managed by Dublin BIC) and Delta Partners, alongside funding from Enterprise Ireland and private investors.


Developing the Team, who are the key members?

Fergus is the CEO and designer of the system. He has created the interfaces from a business owner’s point of view. He manages the overall technical side of the business.

Gavin Lynch is the Sales and Marketing Manager. He has been involved in sales for the past 20 years.

Lee Farrell is a software developer with a B. Sc. in software engineering from Dublin City University and has developed Java/JSF/HTML/PHP and JavaScript applications since 2001.

Ed Lenox is the CTO and has worked with Lee Farrell previously.

There are 6 full-time developers.

Maciej Piwoni and Naoimi Young look after digital marketing.

There is a current team of 10 staff.



How Partnerships have worked to help grow your business?

We have developed many partnerships over the past 2½ years.
We have existing clients in Ireland, the UK and the US and as a result we have built up partnerships in relation to hardware, credit card payments and also with resellers / agents.

How the economy has played a role in your business starting?

We believe that our product is not dependant on economies doing well because our product costs less for the end user and therefore if money is tight then companies may be open-minded to using a cloud-based system which is better value.

If the economies of the world improve that will also suit because then companies may be able to change their old system which is not currently meeting their needs.


How you see Ireland's Tech scene for home grown startups?

The Irish Tech scene is strong as present as can be seen form the recent web summit. Enterprise Ireland deserve a lot of credit, as well as the local VC’s, because they are pro-active and they will invest in young companies if they believe that they have a future.

There is no reason why Ireland cannot become one of the main centres or possibly the main centre in Europe for start-ups.





For more information : www.cluey.com

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