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The Wine Industry Advisor is an Online Industry Publication featuring news and articles relevant to the wine industry. Our goal is to be a resource for wine businesses and professionals by providing free access to our knowledge base articles, industry press releases, and daily news. We aim to provide you with the information most relevant to you. The Afternoon Brief is a summary of daily news headlines and top stories packaged in an email format and delivered to subscribers at the end of each business day.
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It is the mission of Afternoon Brief to deliver the most relevant day's news and stories for wine industry professionals every afternoon excluding holidays.
In addition, each brief will feature one of the following sections: In our current business culture, driven professionals want relevant news as soon as it's available. They simply want today's news today tomorrow is too late. Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality — or lack thereof — or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show?
The wine is simply a player in the story. Good publicists know the writer, but more importantly, know who their audience is and what appeals to them. Wineries that want their fair share of media attention are having to change their tactics as well.
At Robb Report, the approach remains the same, but the reader is definitively high end and of a very affluent demographic. They are wine drinkers and, while there may be concern about Robb readers and their acquisition of expensive wines as either trophies or simply investments, at the core they enjoy a very good bottle of wine.
Schneider says that, in addition to the wines that may attract her readers, she is looking for stories that will interest them as well. Family stories, innovation, new material and ground level stories like the one she will cover in the Rhone of a new Chateauneuf-du-Pape launch. Not to mention the other types of assets we need as writers that can sometimes be hard to track down directly from a winery, from prices of wines to current vintage, etc.
Now wine writers are bloggers, part-timers, influencers and wannabes. Wine writers are often not dedicated just to writing about wine but have day jobs like teaching high school or selling insurance. Yet they may have a blog or online magazine that has a following and they are important to reach. We need to travel more. PR agencies have to be versatile. A story may be the wine or it may be the antique car collection the vintner has in the barn on the property. The story may be about the chef and his recipes or the organic garden where he grows his produce.
There may be gorgeous floral gardens. Or there may be a cool winery dog story to pitch. It is easy to see that, with so many potential angles, smart PR firms are not just pitching wine writers but lifestyle and hobby writers of all varieties. It is a challenge to qualify the many bloggers and influencers that demand time, attention and, ultimately, samples.
That is why developing the media list is crucial. And Calhoun understands the pay-to-play that is required by some publications and influencers, so she will pay a highly qualified influencer with significant followers that can weave the wine into an artistic post. Wine writers get paid to write, and a social media influencer will get paid to get that wine seen.
It is a changing frontier on both sides and it requires both the writer and the publicist remain adaptable and alert to their audiences and their expectations. What Are They Looking For?
We wanted to focus specifically on the state of the industry for the North Coast to ensure the attendees, especially winery owners and executives, are getting the most relevant information possible.
These are very busy people, so the value of the information has to exceed the value of the time they spend at the conference. Featuring panelists from different realms in the industry, both large and small, well-known and just setting out, Wilson will be guiding the discussion into topics such as fire aftermath, successful strategies for gaining more traffic, and the appointment-only effect.
Making up the panel for this session will be: The session will be utilizing data taken from a local customer base and coming up with benchmark metrics. We are specifically looking at data from our region, and creating regional benchmarks.
Perspectives will be offered on the state of nationally-marketed local brands, how to work your niche, DtC market, along with notes on managing the marketing for a high-profile, small production wine brand. The panelists will share insights on what they see as actionable items for the upcoming year in the wine industry. One of the things that Wilson is keen on is keeping the industry from becoming too fragmented. Wilson advocates keeping our wine-speak on a more basic level so as not to scare off newcomers wanting to learn.
It may be key to keeping them coming back to our region by making our North Coast wineries a welcoming an environment as possible to attract new visitors. With the addition of new tasting rooms opening, does everyone just get a smaller piece of the same size pie or are there opportunities for everyone to experience growth? By Elizabeth Hans McCrone. Gone are the days when screw caps and synthetic cork wine closures automatically translated to inferior wine.
Most industry professionals today agree that technological advances in how wine is sealed have not only protected the contents as well as natural cork, but also created more options for winemakers seeking innovative ways to continually improve their craft.
Huffman says winemakers are concerned with a formulaic process that combines desorption, a phenomenon that occurs when a substance like O2 is released through a surface during bottling, coupled with the oxygen transfer rate OTR of the closure, to make a single ingress calculation. This is something that contemporary closures take into account. Closures and Wine Aging. Steve Matthiasson , winemaker with Matthiasson Wines, will also be part of the panel discussion.
Matthiasson has a background in horticulture and viticulture. In , he began working for a small, sustainable, agriculture consulting firm and in , he co-authored the California manual on sustainable vineyard practices. Since he has focused on his own family farming and winemaking.
Hoss Milone , winemaker with Brutocoa Family Vineyards, completes the panel lineup. Milone worked as a boy on the Milone family ranches, vineyards and orchards in Hopland, CA. In , his family started the Milano Winery and in , he became the Assistant Winemaker there. In , he went to work at Ferrari-Carano Vineyards and Winery where he worked for 18 years.
Tasting experiences at Starmont are unpretentious, and no appointment is required. Knowledgeable staff; winery history. Relaxed vibe; Interesting presentation. Wineries are chosen at random by Mystery Shoppers and are evaluated using a scorecard approach leveraging DTC best practices.
The Rating System is based on performance in the following categories:. The landscape of the alcoholic beverage industry in the new millennium looks dramatically different than the drinks business of the 20th century. There has been a staggering increase in the number of new private label wine brands for retailers and restaurants, while foreign producers have moved into the U. Overall, there are many more alcoholic beverage brands in use in the United States and a corresponding increase in the number of trademark applications and registered beverage trademarks, than there were at the turn of the century.
Even a 1, case winery stands to benefit from obtaining trademark registrations for their brands: It gives them the comfort of knowing they can invest their energies in a protectable name that they own, and also lays the groundwork for an exit strategy down the line, should they ever consider a sale of the business. The recent scooping up of small, niche brands shows that thoughtful brand building strategies, paired with the appropriate protection of that brand can mean greater security and return for owners.
Yes, it is becoming increasingly difficult for producers to secure trademark registration and their own brand identity. As these observations demonstrate, the legal side of branding is a critical consideration, and is often neglected in the development of a product. They represent a certain quality and consistency in product. If several people use the same trademark, there is no assurance of product consistency or source.
He notes that because the popularity of U. Their rights may not be deemed equally sound and valid abroad. Silver noted that the choices available to consumers now are abundant. In addition to the vape cartridges, you have sublingual drops and sprays and soft gels. You can get your medicine via chocolate or through a non-calorie, non-carbonated beverages.
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