Tuesday, 6 March 2012

How to Gamify Your Start-up

Vator Spark

VatorSpark is holding an event in Berkley and they asked for us to put out the announcement for any Irish Startup looking to attend.

Got Game? How to Gamify Your Start-up

By 2015, more than 50% of organizations that manage innovation processes will "gamify" those processes, according to a Gartner Report. If you're not taking a hard look at how you can transform your start-up and leverage game mechanics, you're falling behind the innovation curve. Gamification helps you engage today's customers and employees. At Vator Spark, we're bringing together top-level innovators and investors in the industry to explore how to incorporate the best practices around product, design, marketing and more. And, we'll dive into what VCs are looking to invest in.

You'll learn about the "Science of Gamification" by Dr. Wu, Chief Scientist at Lithium, as well as how brands are targeting "actions" or "goals" by Brian Wong of Kiip. We'll also have speakers from top gamification companies, such as Badgeville, Bunchball, Big Door, Fitbit and Trada, along with top VCs, such as Tim Chang of Mayfield, Ravi Mohan of Shasta, Charles Hudson of SoftTech VC, and Lars Leckie of Hummer Winblad, investing in this space.

Date: Tuesday May 1, 2012
Time: 8:30 AM - 6:00 PM
Location: Berkeley Skydeck, Penthouse Floor, 2150 Shattuck Avenue, Berkeley, CA 94705 Registerhere.

8:30 AM - 9:00 AM
Registration & Breakfast
9:00 AM - 11:25 AM
Opening Remarks by Per HÃ¥kansson, Program Director Vator Spark


"The Science of Gamification", Dr. Michael Wu
, Chief Scientist Lithium.com, Lecturer at Wharton Business School
Brian Wong, Founder and CEO, Kiip.me
Ari Mir, Founder and CEO, PocketChange.com

11:25 AM - 12:00 PM
Keynote Roundtable: How start-ups can benefit from Gamification techniques and best practices 

Dr. Michael Wu (Lithium.com), Neil Robertson (Trada) and Kris Duggan (Badgeville)

1:00 PM - 3:40 PM
Breakout Sessions
Track 1 - Product Design: Key learnings from designing products with gaming attributes
Kris Duggan, Founder and CEO, Badgeville.com
Nathan Lands, Co-founder and CEO, Gamify.com, Founder Gamification.org
Ken Lynch, Co-founder and CEO, ReprocityNow.com
Tim Roberts, VP Interactive, Fitbit.com

Track 2 - Marketing: Accelerate engagement, loyalty and growth
Mara Lewis, Co-founder and CEO, Stopped.at
Chethan Ramachandran, Co-founder and CEO, Playnomics.com
Additional speakers to be announced

Track 3 - Crowd sourcing: How gaming mechanics can work for crowds
Neil Robertson, CEO and Founder, Trada.com, Founder Crowdsortium.org
Cesar Castro, Founder and CEO, DiscoveryCast.com, formerly with The Institute of The Future
Yaniv Bensadon, Founder and CEO, Fixya.com
Additional speaker to be announced

Track 4 - Monetization: Accelerating revenues by using Gamification
Rajat Paharia, CPO, Bunchball.com
Ari Mir, Founder and CEO, PocketChange.com
Brian Wong, Founder and CEO, Kiip.me
Keith Smith, Founder and CEO, BigDoor.com
3:50 PM - 4:30 PM

Venture Roundtable: Discussion on the Gamification industry, market opportunities and funding!
Tim Chang, Managing Director, Mayfield Fund
Ravi Moran, Managing Director, Shasta Ventures
Charles Hudson, Venture Partner, SoftTech VC
Lars Leckie, Partner, Hummer Winblad Venture Partners
4:20 PM - 4:30 PM
Closing Remarks by Per HÃ¥kansson
4:30 PM - 6:00 PM
Drinks & Networking