Monday, 8 May 2017

Design your own Augmented Reality or Virtual Reality experience

Is your company ready to explore the potential that Augmented Reality (AR) and Virtual Reality (VR) can bring to business? Connector, the studio that created the world’s first VR Instagram Gallery, is officially launching an open source canvas tomorrow (11.05.17) at the Innovate Reality conference at the RDS in Dublin.

Connector’s one-page canvas makes it easy for marketers, business owners and creatives to brainstorm, plan and design an innovative and special AR/VR experience in under thirty minutes. Globally the total number of active Virtual Reality users is forecast to reach 171 million by 2018, so it’s now set to become a major tool for marketers. In Ireland alone, forty per cent of people stated that they are interested in using AR or VR. (Global Web Index)

Launching the canvas, Head of Digital for Connector, Ivan Adriel said: “Virtual Reality is nothing new. The concept was conceived in the 1960’s, but it wasn’t until just recently, with Facebook's acquisition of Oculus in 2012, that the supporting technology around AR/VR has finally caught up to the concept.

“Marketers and creatives now have a new immersive and portable medium, which they can use to tell stories and engage with audiences in unexplored and unseen ways. At Connector, we’ve provided the framework for anyone who wants to create a great AR/VR experience, making their audience feel truly immersed in their experiences!

“Using this canvas, anyone can start their immersive marketing efforts and join the thirty per cent of consumer-facing companies in the Forbes Global 2000, who are planning on experimenting with AR/VR as part of their marketing efforts in 2017.”

Attendees at the Innovate Reality conference can pick up their own A0 canvas at the event tomorrow (11.05.17) and the framework is available for download now on the Connector website: http://connector.ie/canvas/

AR/VR Experience Workshop

To compliment that launch of the canvas, the innovation studio will host a free workshop on 6th June 2017, at 7pm at The Chelsea Drugstore, 25 South Great George's Street, Dublin 2.

CEO of Connector, Conor Lynch and Connector’s Head of Digital, Ivan Adriel will help attendees create a unique AR/VR experience and give them the blueprint to bring AR and VR to their business.

Anyone wishing to attend the workshop should register here: -