Tuesday, 13 December 2016

Facebook to back own content shows

Facebook wants to bankroll its own original video shows, the company's global creative strategy chief, Ricky Van Veen, told Business Insider on Wednesday.

These videos that Facebook wants to license will live in the video tab that the company has been testing over the last year.

Content is expected to include "scripted, unscripted, and sports," according to Van Veen.

This practice is similar to the approach Facebook has used paying celebrities and companies to broadcast live video. Snapchat has also taken a similar strategy with its Discover section, which shows original content from media partners such as BuzzFeed and Vice.

Business Insider's Alex Heath has more.