Friday, 13 November 2015

Home24 acquires Fashion for Home

Home24 is announcing the full acquisition of the Fashion For Home GmbH. Through the merger of the two companies, Home24 is advancing its position as Europe´s biggest Online Home & Living retailer.
Fashion For Home is one of the leading European eCommerce players for high-quality designer furniture, offered at very attractive prices. Headquartered in Berlin, the company is operating in Germany, Austria and Netherlands.

Within the scope of the transaction, operations of both companies will be integrated, while the Fashion For Home domain will continue to exist independently.

Domenico Cipolla, CEO of Home24 AG: “We have known the founders Marc Appelhoff and Christoph Cordes for years and together we have worked towards a common vision: to revolutionize the way people buy furniture today. Together we will keep on working under one umbrella to push this vision forward.”
Recently, Home24 has been specifically focusing on the qualitative improvement and expansion of its product range. In addition to the stronger focus on private labels and exclusive designer collections, Fashion For Home products will now be added to the Home24 platform. This will lead to an even bigger selection of affordable designer furniture for Home24 customers.