69% of adults in Ireland have stated that they are more likely to buy from companies that act in a responsible way, even when compared with cheaper ‘less responsible’ options. This research highlights that responsibility and business growth can work in tandem.
survey reveals Irish people’s viewpoints on the overall culture and
practices of Irish businesses, and what they believe makes a responsible
business today. The research
also highlighted that only 1 in 4 believes that the majority of
businesses in Ireland operate in a responsible manner.
YouGov research polled 1,072 adults (16+) from across the Republic of
Ireland. This nationally representative survey was commissioned by
global technology company, Ricoh,
as part of its Responsible Growth initiative.
revealed that Irish workers are most attracted to companies which offer
good working conditions (61%), a positive culture (53%) and a good
work/life balance (52%).
Surprisingly, regular pay rises ranked lowest with less than a third
(31%) citing it as important.
asked what a business needs to do to be considered a responsible
business, the highest priority was treating employees well (75%),
including not abusing their rights.
The next highest priorities were being honest about products and
pricing (74%); following the law (62%); paying the right amount of tax
(59%) and reducing environmental impact where they can (56%).
research also revealed that the not-for-profit/charity sector is
perceived to act most responsibly. This was followed in second place by
the technology sector, with the
retail and healthcare sectors in joint third.
Gary Hopwood, general manager, Ricoh Ireland, comments on the findings:
is clearly a need for Irish businesses to act more responsibly as they
look to grow. The most successful firms promote a positive working
culture and place people at
the heart of everything they do. Employees are now looking for much
more than just a pay packet at the end of the month from their
employers. Businesses need to recognise this and provide them with great
working environments and a work/life balance that meets
business leaders now have an exciting opportunity to prove they can
deliver responsible growth, providing economic security along with
support for employees, communities
and society. Our research shows that responsibility can promote
business growth and also help businesses become an employer of choice.
Tina Roche, chief executive, Business in the Community Ireland, also comments:
“This research highlights the changing expectations of employees and consumers in Ireland.
now want to work with and buy from more responsible and sustainable
businesses. Being a good corporate citizen has become an essential part
of growth and success for
any organisation. Irish employers need to become much more proactive
and measured about their CSR strategies and activities. We ask Irish
companies to rise to both the challenge and opportunity that currently
exists. Our vision is that businesses in Ireland
will become the most responsible and sustainable in the world.”
The full white paper on the survey results is available to download from Ricoh’s website