Sunday, 26 April 2015

Businesses urged to boost revenues by 'cashing in' on Big Data



Northern Ireland business must embrace Big Data platforms in order to “cash in” on their data and so boost revenues, a packed audience at this year's Big Data Week conference in Belfast has been told.

Speakers from HP, Sky, Amazon Web Services, Royal Mail and JustGiving joined with local innovators such as Analytics Engines and Kainos to advise Northern Ireland firms on opportunities within Big Data.

Around 300 delegates attended the event in Titanic Belfast which also comprised panels, workshops, talks, and industry networking events.

Dr Stephen McKeown, CEO of Analytics Engines, coordinators of the Belfast conference, said: "It is vitally important for organisations to manage and exploit their data rather than let it sit unmanaged and silo-ed within the organisation. Proper exploitation of data can improve security, efficiency and revenues of a business.”

He added: “Speakers here are from all over the US and Europe, and are joining leading figures from the Northern Ireland business community. Belfast is fast being recognised as one of the top five cities in the UK for data, digital technologies and analytics. The Big Data Week conference not only benefits local businesses but it also aims to offer a platform to further enhance this region's international reputation in the sector."

Big Data involves the technologies and practice of handling large volumes of information that conventional databases cannot handle efficiently and represents a multi-billion pound global market - which growing numbers of Northern Ireland firms are already capitalising on. According to HP, data doubles every 12-18 months and 2.5 quintillion bytes (1030) of data are created per day.

Events are taking place around the world simultaneously this week in cities such as London, Los Angeles, Kuala Lumpur, Washington, Berlin, Lagos and Madrid.

Sponsoring for the Belfast event included Analytics Engines, PwC and Datactics, who are helping solidify Northern Ireland's reputation as a Big Data hub.

For further information about Big Data Week log on tohttp://www.bdwbelfast.com/ or follow the Twitter hashtag #bdwbelfast