Tuesday, 15 April 2014

Simply Dynamics driving enhanced ecommerce capabilities for Pittman Traffic


Simply Dynamics, a leading provider of Enterprise Resource Planning (ERP), today announced that is has implemented a Microsoft Dynamics NAV ERP solution and services for Pittman Traffic, improving the ecommerce capabilities of one of Ireland's largest online suppliers of traffic and safety equipment.

Pittman Traffic is an Irish-owned and family-run business established in 1966. The company developed its webshop in 2008 and now operates exclusively online, enabling it to grow the business outside of Ireland. Its business has been growing 30% year on year, and it supplies equipment for tradesmen, construction and the education and leisure industries. Since moving to a fully online business it has been able to expand its target market and in 2013, 25% of its turnover came from the UK which is expected to increase further in 2014.

Pittman Traffic has achieved some significant efficiencies since the Microsoft Dynamics NAV system went live. This includes a 25% reduction in the time needed to carry out warehouse logistics, as all tasks can be inputted and tracked on the one screen increasing productivity and eliminating errors from double entry of information into disparate systems. It has also reduced the time taken to run financial reports by 20%.

The Simply Dynamics solution fully integrates with Pittman Traffic's webshop, delivering enhanced quality of service for customers and improved information accuracy for Pittman Traffic. The seamless exchange of business information from Microsoft Dynamics NAV into the webshop ensures live stock figures and lead times for stock shortages are reflected to customers.

In addition, when large orders are placed, the appropriate manager within Pittman Traffic is alerted to approve the order, providing tight controls and insight of the ordering process for the business.

The new system also integrates with Pittman Traffic's courier service from GLS to ensure reliable and fast delivery for all customers. Orders received by Pittman Traffic are automatically sent to the shipping agent and once despatched a tracking ID number is sent back into the ERP system.

The next phase in Pittman Traffic's expansion includes selling its products worldwide via Amazon. With the Simply Dynamics solution, Pittman Traffic will be able to send information between Amazon and its ERP solution. Any orders made over Amazon will go directly back to the Microsoft Dynamics Nav solution for invoicing and delivery. In addition, information on stock levels and pricing will be automatically pushed up to Amazon, with no need for manual intervention.

Brendan Pittman, managing director, Pittman Traffic said, "Simply Dynamics demonstrated great insight and understanding of our business needs and had a proven track record. As we have no showroom and only operate online, we needed a system that could improve the capabilities of our webshop.

"From day one the Simply Dynamics team was extremely flexible and they provided us with in-house development resources to build custom processes for our business. Simply Dynamics also accommodated us when we requested an earlier go live than originally agreed and worked closely with all of our team to ensure the entire implementation ran as smoothly as possible."

Willie Fitzgerald, sales manager, Simply Dynamics commented, "As a customer focused business ourselves, we understand the importance of delivering high quality customer service for Pittman Traffic. With the integrated Microsoft Dynamics NAV solution, all of Pittman Traffic's critical business information is available in the one system delivering faster, more efficient services for its customers. It is also enabling it to automate additional benefits such promotions and discounts for new and returning customers. As Pittman Traffic continues to grow, Microsoft Dynamics NAV has the flexibility to change and grow with them."