During the key Easter period, Doro Ireland will be running a significant TV and digital campaign to support new and existing retail and network listings of its easy-to-use feature phones - the Doro PhoneEasy® 611, PhoneEasy® 612, PhoneEasy® 621 and PhoneEasy® 622. The campaign will run during daytime slots on RTE and TV3 from 01-20 April.
Once again Aidan McArdle, star of Mr Selfridge, provides the voice for the advert. The campaign follows the creative theme of making memories and shows just how easy-to-use these feature phones are. The creative features an actress using the mobiles to capture a video or photograph of her grandchildren – evoking lots of joy and happiness through reliving special moments and sharing.
The campaign will run on 125 spots generating over 280 TVRs. Each 20-second run supports a different retailer or operator of the devices – Vodafone, O2, eMobile, Carphone Warehouse and Tesco Mobile.
Chris Millington, Managing Director of Doro Ireland, said: “This is our fourth TV campaign to support our ever-growing presence in Ireland and demonstrates our commitment to drive both our brand and the easy mobile category. We have decided to use real people in the advert as it really gives the audience something to relate to on an emotional level and shows how easy it is to create videos and take photographs on our feature phones.”