An educational app that will engage children’s eyes and ears with a combination of 3D animal characters, animation and games will be released. iCubis Inc. has launched the first episode of Android based English learning app for kids called ‘Easy & Elly’ in Android market on 31th Aug. The first episode is a story about fruit, ‘Easy & Elly's FRUIT’.
‘Easy & Elly's FRUIT’ is an English learning app with a fox called Easy and an elephant called Elly as the leading characters. Children can learn the alphabet with 7 different types of fruit by writing on the alphabet on the screen using their fingers while listening to the native speakers. By doing this, both the English education and object learning which is necessary for toddlers are possible.
The most outstanding feature this app has is the ‘Phonics’ application which makes reading and writing more effective for children. When learning English, children can easily get confused by the differences between the actual sound and the letters. Phonics is a world renowned educational method which solves this confusion.
It also stands out that they used an elephant character. “Since Disney’s ‘Dumbo’, there has been no elephant character that has been a worldwide hit.” CEO Chang Wook Ki of the producing company ICubis Inc. added, “We produced an elephant character paying attention to the fact that there have not been any representative elephant characters.” The fox character Easy is also special because it has a kind round looking face which is friendly to children and is different from most fox characters which are often portrayed as skinny.
‘Easy & Elly's FRUIT’ is the first project from ICubis Inc. They put a lot of effort into planning and development for 8 months. ‘Easy & Elly's FRUIT’ is also receiving good comments abroad. “Because of Hallyu, there have been continuous requests for the same app for Korean language learning,” said an ICubis Inc. staff member.
ICubis Inc. has announced that they will launch ‘Easy & Elly’s new episodes including stories about the classroom and kitchen etc. and its IOS and IP/SMART TV version as well. Current episodes of ‘Easy & Elly's FRUIT’ are optimized for Galaxy S3, Galaxy Note 2 and Galaxy Pad.
The company has a firm direction when it comes to producing educational contents. Their goal is to combine education and entertainment to produce Edutainment. With this target in mind, they are focusing on producing more interesting and effective educational content. As part of this, they have introduced 3D characters.
More and more children are using smart phones. Negative opinions regarding this use are increasing but realistically it is not easy for parents to restrict smart phones. “We aim to produce content that is not only educational from a parent’s perspective but also interesting and encouraging to children,” CEO Chang said.