Monday, 22 July 2013

Voucher Pages Launches New Mobile Responsive Site




Voucher Pages Launches New Mobile Responsive Site to Address Changes in Consumer Shopping Behaviour

Voucher Pages (www.voucherpages.ie), which provides shoppers with a single location to source the largest choice of discounts for products and services across Ireland, has today announced the launch of its newly designed mobile responsive site.

The new site enables shoppers using smartphones and tablets to easily access Voucher Page coupons as it now adapts to whatever device or screen size it is being viewed on.

Voucher Pages has launched its mobile responsive site to address changes in consumer shopping behaviour. Irish consumers are now using mobile devices to make purchasing decisions before they go shopping and even while out shopping.

High smartphone penetration combined with convenience and improved user search experience on mobile devices is changing how consumers search for products and services, and ultimately what and who they buy from.

Search using a mobile device is now exceeding desktop search with a 140% increase in mobile searches over the past 18 months. (Nielsen). In addition 18% of mobile searches are for coupons amongst cost conscious Irish mobile users (Mobile Planet).

Speaking during the launch at NovaUCD, Ronan Hickey, founder of Voucher Pages said, “We are continually striving to provide the most user-friendly method for shoppers to access savings. Being mobile responsive means that users of Voucher Pages can easily access a choice of discount vouchers no matter what device they are on, be it a laptop, desktop, tablet or smartphone. With the growing use of and demand for coupons among mobile users in Ireland, Voucher Pages is expecting to significantly increase its user base with this latest development.”

Providing a good mobile user experience can be challenging for web designers and businesses due to the large selection of mobile and tablet devices with different screen sizes. The new mobile responsive web design from Voucher Pages adapts a webpage for the device it is being viewed on so that there is no compromise on how a page looks or performs.

Hickey added, “Shoppers now have access to competitor offerings even while in-store, making it vital for retailers and other businesses to provide a good mobile experience to potential customers.”

Voucher Pages, an Enterprise Ireland client company, is located at NovaUCD, the Centre for New Ventures and Entrepreneurs, at University College Dublin. The company was established in 2011 by Ronan Hickey who has extensive commercial experience covering product management, business development and marketing. Ronan graduated from University College Dublin with a BComm and an MBS (Marketing Management) degree.

Voucher Pages was one of 15 successful companies awarded Enterprise Ireland Competitive Start-Up Funding in June.


Today’s announcement follows on from Voucher Pages’ launch of a new coupon platform in March which allows users to view available discounted offers without needing to subscribe or provide any personal details or even purchase online.