Friday, 14 June 2013

Google and Facebook converge for MBAAI business event

– Inaugural MBAAI conference, Digital DNA 'Connect & Build: Your digital footprint for the future' –
– Conference takes place on September 13 @ Titanic Belfast –

Leading figures from two digital media phenomena – with combined annual global revenues of more than $55 billion – are set to come together for a major summit in Belfast focusing on boosting the productivity and profitability potential of Northern Ireland's businesses.

The MBAAI, in partnership with NYSE Euronext, have brought together leading figures from Google and Facebook for the organisation's first annual Digital DNA summit. Bringing together these digital phenomena, and high-profile local speakers alongside CEO NYSE Technologies Jon Robson, this showcase summit will explore digital media technology and best practice on how to promote business growth both within and importantly outside Northern Ireland.

Themed 'Connect & Build: Your digital footprint for the future', the all-day conference takes place in Titanic Belfast on Friday September 13. The event will be chaired by Digital NI 2020 Executive Director, Dr Sinclair Stockman and attendees will include, CEOs, CIOs, senior managers involved in strategic business growth and development, investors, entrepreneurs, founders, academics, researchers and technologists.

Main speakers for the event are: CEO of NYSE Technologies, Jon Robson, Director of Small Medium Business Sales for Google, Dave Geraghty; Director of Global Sales Services for Facebook, Gail Power; and Head of Engineering in Deloitte Digital UK, Mike Robinson. The event programme will also boast local speakers drawn from innovation-led enterprise, venture capital, academic and digital media communities. Attendees can register via www.digitaldna-ni.com Further additions to the speaker line-up are due to be announced in the coming weeks.

Gareth Quinn, Chair MBA Association of Ireland (Northern Chapter), said: “Google and Facebook are driving digital change in new and established businesses and these technologies hold the potential to help Northern Ireland gain a competitive advantage and open the doors to new markets.

“These platforms are leveraging tremendous opportunities for businesses of all sizes and across all sectors. The insight being offered by our entire speaker panel at Digital DNA will be enormously valuable to firms seeking to foster new growth in these tough times. Attendees will also leave with an understanding of the importance of investing in the younger generation to ensure that Northern Ireland becomes a sustainable world-class digital hub of talent.”

Main sponsor for the event is NYSE Euronext. The Exchange’s Centre of Excellence in Belfast is core to its business and strategy and offers world-leading, innovative technology. It provides integrated trading solutions for the global capital markets community, and their skills help power the trading operations for many of the world's best financial institutions and exchanges in the U.S, Asia and Europe.  

Claire McIntyre, Executive Operations Manager, NYSE Euronext said: “We welcome the opportunity to partner with MBAAI for the Digital DNA Summit, which promises to be a prestigious event.

“At NYSE Euronext innovation and entrepreneurialism are at the core of what we do and our Belfast office contributes significantly to both our global success, and that of our customers.

“Technology is a key contributor for business communities globally. So our involvement in this highly innovative event is a tremendous opportunity to showcase the best of Belfast and to show that Northern Ireland has a significant footprint in the IT / Technology sector.

“The Digital DNA Summit will highlight the opportunities available to join an ever expanding group of world-class companies based in Belfast which is now firmly established on the map as a premier location for investment and business.”

The Northern Chapter of the MBA Association of Ireland (MBAAI) is the representative body for Masters in Business Administration (MBA) graduates living and working across the island of Ireland. The organisation now has partnership affiliations with all three of the province’s business schools (QUB; University of Ulster; OUI).

Those interested in registering for Digital DNA 'Connect & Build: Your digital footprint for the future' should log on to www.digitaldna-ni.com or email northernchapter@mbaassociation.ie