Thursday, 25 April 2013

The Next Web launches TNW Market (beta), a place to discover and promote startup, event & app offers



With TNW Market, tech & media companies can promote exclusive online startup, app and event offers to a targeted audience.


For us it was quite a natural thing to start with. On one side we have a growing userbase, our readers, and on the other side lots of companies and startups wanting to reach this userbase.

— Patrick de Laive, Co-Founder The Next Web




With TNW Market, companies can offer:
early access to an app
discounts on individual products (e.g. a gadget, eBooks, WordPress theme...)
discounts on subscriptions e.g. Spotify or Evernote
discounts & early access to upcoming event(s)

...to a very targeted audience - techies!

Posting an offer couldn't be easier and once an offer is posted, it will be listed immediately on the site for 30 days and will be promoted throughout TNW Market and the blog itself. Newer offers will appear first on the site. Visitors can go to the offer profile, leave their email address and they will see the instructions you provide to redeem the offer.

The market launches in beta with offers from 99designs, AgilBits, Shutterstock, and WeTransfer.

"For us it was quite a natural thing to start with" says Patrick de Laive, Co-Founder of The Next Web. "On one side we have a growing userbase, our readers, and on the other side lots of companies and startups wanting to reach this userbase."

Of course there are other offer marketplaces but none quite as targeted to a techie, early adopter userbased. They don't have the distrubution or daily reach that The Next Web has. That's where TNW Market enters, as it's a marketplace where supply & demand literally meet each other. We're very happy that we can create such a place for all our readers."

TNW Market is very much in beta and the direction of the product will stretch far beyond products and offers over the coming months.