Monday, 18 March 2013
SponsorPay Creative Workshop
Tuesday, March 19th:
SponsorPay Creative Workshop at 5 p.m. "How to engage with consumers in a cross-platform world?"
The attention of consumers is more than ever fragmented with mobile devices reaching mainstream status with no signs of stopping. As these new platforms generate new consumer behaviors, they also challenge the traditional relationship between brands and advertising. With mobile already more popular than TV, how can brands make sure they reach the right consumer on the right platform? This discussion will cover all things multi-platform engagement advertising with industry leaders. Attendees will also learn about different models/channels to best reach your objectives.
Wednesday, March 20th:
The Guardian Masters of Monetisation Leadership Roundtable at 2 p.m.
Leading practitioners on ROI in the burgeoning arenas of media, mobile, social, and technology in this special extended seminar.
Moderator: David Pemsel Chief Commercial Officer, GUARDIAN NEWS & MEDIA
Chris Bennett Director, EMEA, TAPJOY
Andrew Bibby SVP Global Advertiser Sales, SPONSORPAY
Bruce Daisley UK Sales Director, TWITTER
Joshua Graff Managing Director, LINKEDIN
Christian Hernandez Gallardo Director, Platform Partnerships, EMEA, FACEBOOK
Piers North Strategy Director, YAHOO!
Christian Peck Managing Director, ACXIOM UK
Rupert Staines MD Europe, RADIUMONE
Michael Steckler EVP, Global Business Operations, CRITEO
Phil Stokes Partner, EMEA TICE & Media Leader, PWC