Thursday, 21 February 2013

Sofialys launches ADiTIC Prem mobile advertising platform




Sofialys, the Paris-based mobile advertising company has today announced the launch of ADITIC Premium, the enhanced version of its mobile advertising platform. The upgrade is set to boost efficiency with ADITIC’s various new features offering both publisher and advertiser clients a more dynamic and optimised user experience, enabling them to maximise their revenues.

The upgrade was inspired by recent market developments that have seen increasing numbers of advertisers and publishers flood online ad exchanges. As a result, traditional platforms are confronted with conflicting advertiser and publisher needs, which have also evolved significantly in recent years. More and more advertisers now wish to extend their reach to new markets, yet pay less for higher volumes of inventory. Publishers, on the other hand, are increasingly keen to increase their revenue stream, yet command higher prices for less inventory. These developments compelled the Sofialys Innovation team to take stock of current global market requirements and upgrade the platform’s features accordingly, as well as introduce numerous game-changing functionalities.

The first upgrade to ADITIC is the introduction of new features such as the possibility to integrate rich media into ads as well as other innovative and interactive tools, such as MRAID 2.0, VAST and geo-targeting etc. The provision of a simple kit box within the platform itself enables these new features to be instantly accessed in one simple click. The availability of the corresponding API’s and SDK’s results in more effective and efficient traffic management. 

Secondly, the addition of SSP functionalities means it is now compatible with all types of inventory, providing an immediate solution for publishers. The ready availability of Premium inventory will enable them to considerably increase their revenues. Conversely, advertisers will benefit from more qualified audiences. By combining centralised inventory selling and yield management, it also provides access to many advertisers, exchanges, networks, DSPs etc. from one single point. An RTB option offers publishers the added benefit of a private exchange, where only selected advertisers can buy inventory.

ADITIC Premium also has the advantage of functioning as a major ad exchange integrated within the Sofialys ad server. Therefore, all remnant inventory from Sofialys’ partners and white label affiliates can be made available, enabling external instances to bid on this directly. Current partners such as ADSTARS in Indonesia, Twinpine in Africa or SFR in Europe will be able to make their unsold inventory available and consequently maximise their revenues.

Mokhtar Bouchelaghem, CEO Sofialys, said he was delighted to confirm the finalisation of the company’s latest innovation project as its rapid international expansion continues. Commenting on ADITIC Premium, he said, “The launch of this enhanced solution demonstrates our on-going commitment to developing innovative mobile advertising tools and providing a top quality service to our customers. We have once again confirmed our reputation as a key player on the market and in the process, raised the standard for mobile ad serving on an international level.”

In addition to its Global Mobile Ad Network, Sofialys’ other core business is to provide multi-channel (WAP, WEB, APPS, Mobile TV) ad solutions to Telecommunications Operators and Publishers.

Sofialys has offices in Singapore and Paris as well as partners in Africa and South America.