Tuesday, 26 February 2013

Celltick launches real time coupon server at MWC13 Barcelona




Cellt ick, a global leader in mobile initiated commerce, announced today the launch of its Real Time Coupon Server and access to its 140 million users global coupon network at Mobile World Congress 2013.

As part of the launch, operators can now leverage Celltick’s mobile coupon engine connected to thousands of merchants to incorporate mobile coupons as part of the overall marketing mix of their existing inventory to drive higher conversion. Operators are able to provide higher value services to their customers by offering unique services and products that further enrich their lives. Furthermore, operators will benefit from a new revenue share model offered through Celltick, which allows operators to generate additional revenues following purchase, offering greater value to the operator and their consumers.

Celltick’s Real Time Coupon Server has been in use in multiple operator environments including operators such as MTS Ukraine, Claro Brazil, Azercell and Vodafone India. Celltick is considered the largest mobile coupon provider in India in its partnership with Vodafone.

As part of Celltick’s Real Time Mobile Coupon Server solution, merchants and brands can now create, control and recalibrate their own mobile coupon campaigns for everyday products and services that deliver high value to consumers in real time via an easy to use dashboard. As a result, merchants and brands can track performance – from validation to redemption— the entire lifecycle of a coupon through robust analytics. In turn, allowing them to better tailor campaigns, while in the future being able to offer other value-added services such as loyalty programs that drive acquisition and encourage retention and repeat business.

Real Time Mobile Coupon Server and Network Features:
Ability to send mobile coupon campaigns in real time
Dashboard interface for merchants to create, monitor and adjust campaigns
Analytics and target information on campaign performance and mobile coupon redemption
Mobile coupons redeemed by a single-click-to-coupon through a seamless mobile payments engine
Ability to power transactions serving over 140 million active consumers in over 25 countries

Celltick’s unique pricing model also allows merchants and marketers to offer mobile coupons at a fraction of the cost of other mobile coupon offerings, while its patented technology allows merchants and marketers to intelligently target consumers with the right goods and services at the right time.

“Our reach, patented technology and expert targeting allow us to maximize the effectiveness of mobile coupons for far less than our competitors,” said Ronen Daniel, Celltick CEO. “Our goal is to enable our customers to better target their customers, while giving t hem the tools and information to deliver the goods and services they want, while establishing a long term relationship.”

Mobile Coupons via Celltick Android App and Coming SDK

Celltick’s Active lockscreen application will also be used as a vehicle to distribute targeted coupons. The company plans to release an SDK for developers to add mobile initiated commerce capabilities through their own mobile applications.