Wednesday, 7 November 2012

EBG Conference - Paris 14th, 15th Nov 2012








The leading Digital Marketing Conference organised by the EBG
will take place on the 14th & 15th of November 2012


– The Electronic Business Group (EBG), the leading think tank on the digital economy, is organising its largest annual meeting on the 14th and 15th of November this year. Almost 3,000 professionals are expected at La Grande Halle de la Villette in Paris; to attend 30 international panel discussions focused on Digital Marketing, to meet the industry leaders and to discover the latest market trends.

The current topics that matter, presented and discussed by world renowned companies.

This year, the EBG’s conference is focused on three essential concepts in Digital Marketing: mobile, social media and Big Data. Throughout the two days, experts will share their vision and experience on these topics. Among them:

 Mobile strategy as a means to generate and strengthen growth. A vision supported by some of the most innovative companies in the mobile world, such as Macy’s, Net-a-Porter and InterContinental Hotels Group.

 How to manage Social Media operations and the mountain of Data produced? Puma, Unilever and Yves Saint Laurent will discuss how they manage their millions of fans on social platforms, spread throughout the four corners of the globe, and the challenges faced in managing and creating value from the vast amounts of information collected; the Big Data.

 The key success factors for Mobile App Developers. Shazam, Comixology and Rovio will tell us about the techniques that helped their apps reach the top of the ranking stores, how they developed strong value added services, and how to capture and retain new users.

A truly international line-up of speakers, who are ready to discuss their digital strategy in depth:

Katy Dickson, VP of Marketing Excellence & Integration for General Mills: will discuss how personalised social and mobile content, available to consumers in real time, consistently creates marketing opportunities; using practical and specific examples, describing the day in the life of an average consumer.

Iain Dendle, Business Development Director Europe for Shazam: will break down the success of a mobile application that has more than 250 million users worldwide. He will also discuss the latest ways their applications are targeting a new medium: television.

Isabelle Cinquin, VP of Global Digital Business Development at L'Oreal: will talk about the difficulties that large international and multi brand groups go through in creating a global mobile marketing strategy, touching on the notion of the ROI of mobile apps.

David Steinberger, CEO and Founder of Comixology – the leading digital comics’ platform, hailed as the iTunes of comics by the New York Times. David will speak about how the Comixology app, and the technology that he developed, is consistently ranked as one of the top grossing apps for iPad, and in the entire iTunes App store.

The full list of speakers for Mobile, Social & Big Data is available on the event website at: http://www.ebg.net/mobile-social/

A format focused on guests:

On top of the 30 insightful panel discussions, this Digital Marketing conference will contain a partnership zone of 3,000m²; featuring innovative companies who will present the latest features of the market, such as:

 the most up to date e-reputation management systems

 the launch of Windows 8

 the latest mobile advertisement formats

 augmented reality demonstrations

 etc…

At the same time, BarCamps (informal meetings and discussions) animated by experts, will offer new perspectives on, and propose solutions to, the questions that are being asked about the latest digital marketing tools.