Friday, 8 June 2012

TV3 LAUNCHES MOBILE OPTIMISED VERSION OF 3player




TV3 LAUNCHES MOBILE OPTIMISED VERSION OF 3player

Today sees the launch of a dynamic new mobile version of 3player, accessible to all smart phone users through the web browser on their device.   
3player will now detect visits from a smart phone and deliver an experience optimised for the mobile screen, making it easier and quicker to find the shows you want to watch.
This new version of 3player is available for Andriod and iOS phones and allows users watch shows over 3G or Wi-Fi.

As one of the key providers of online TV shows in Ireland TV3 was one of the first to incorporate new technologies such as HTML5 to allow integration of the latest mobile video ad technology, with pre-roll ads offering a non-intrusive experience for viewers, while also offering a new channel for our advertising partners to engage with them.
From today, users can go to tv3.ie/3player to watch all their favourite TV3 shows in a site optimised for the smart phone screen.  Clicking on the bookmark icon will also save a 3player icon to their home screen for easy access to all their favourite TV3 shows.

Commenting on the launch TV3 Director of Online Stephen Grant said “We are delighted to launch the mobile optimised version of 3player. As a commercial broadcaster we want to ensure we make it as easy as possible for people to access great TV3 shows on their smart phones when they are out and about.And using the latest web technologies to deliver a native app type experience through the web browser gives us more control over content and streaming while also maximising our rights position; meaning all 3player’s top shows like Coronation Street, Ireland AM, Xposé, Tonight with Vincent Browne and Dublin Housewives are all now really easy to watch on mobile. The launch of the new mobile version of 3player kick starts a big year for TV3 Online with more digital innovations planned.”