Friday, 15 June 2012

Optimizing Lead Nurturing


How to Optimize Lead Nurturing Campaigns



On average, lead nurturing gets 4-10 times the response of standalone email sends. Let's push the boundaries of the averageperformance and optimize your lead nurturing campaigns for even more success.
Grab our new eBook "Optimizing Lead Nurturing: How to Segment & Integrate Campaigns" and improve the engagement and conversions of your drip marketing emails. This eBook will show you how to use segmentation, workflows, and integration to boost the performance of your lead nurturing campaigns.


From this 32-page ebook, you will learn:
* Guidelines on lead nurturing segmentation
* How to create behavior-based workflows
* How to integrate lead nurturing with other marketing efforts