Tuesday, 15 May 2012

New Diploma in Digital Marketing for Hospitality Industry


New Diploma in Digital Marketing for Hospitality Industry


A new course aimed at helping hotels to market their facilities through digital media platforms was announced today by Avvio, Ireland’s leading internet business solutions provider for the hospitality industry.

The Avvio Diploma in Digital Marketing has been developed in partnership with Irish Times Training and the Irish Internet Association.  The course will provide hotel professionals with the practical knowledge required to plan and implement comprehensive digital marketing plans, including using social media platforms such as Facebook, Twitter and LinkedIn.

The Diploma covers 13 modules including Digital Marketing Strategy, Conversion and Revenue Generation, the Mobile Web, Online PR and Social Media Marketing.  According to Avvio, trainees will walk away confident of how to increase their hotel’s revenue, reduce cost of sale and improve profitability by embracing digital marketing strategies.

Announcing details of the course today, Brian Reeves, CEO of Avvio, said:
“The hotel industry has been forced to embrace digital marketing to survive in an increasingly crowded and competitive distribution landscape. This course will cover the new opportunities presented by tools such as Twitter and Facebook as well as the fundamental basics required in any effective strategy. We aim to make hotels aware of just how much they have to gain by engaging with digital marketing.”

The course will begin on 21st May and run for 12 weeks every Monday evening from 6pm to 9pm in Irish Times Training, Tara Street, Dublin 2. A limited number of places are available, and anyone interested in participating should call +353 1 4727101 or email training@avvio.com